We all love blogging. What we may love more is knowing our content is being appreciated. These days appreciation is shown in the numbers. As the saying goes, numbers don’t lie. If you think the numbers don’t count you are fooling yourself. The best way to grow your blog is to increase your numbers. That’s the part that may have you struggling. Just how do you increase those numbers? Simple. Make the search engines love your content.

What Do People Want To Read?

Before you start writing you should determine if what you are writing is something people want to know about. Is your topic search worthy? While you may think your visit to Aunt Lucy’s is worth blogging about it may not be what people want to know about. If however you really feel like paying homage to Aunt Lucy find a way to make it click with audiences. Here’s where Google Keyword Planner (previously named Google Keyword Tool) comes in.

You’re just had an amazing visit with Aunt Lucy and now you want to share it with the world. Let’s pen a post “My Visit To Aunt Lucy’s”. How many people want to know about Aunt Lucy?


Google reports that on average 90 people will search Aunt Lucy. However they supply no data about how many will search for My Visit To Aunt Lucy’s. Not good. We can do better. You need to think about how your story will resonate the masses. Perhaps you really like visiting Aunt Lucy because of the good feelings it evokes. For instance, each visit to Aunt Lucy’s may bring up fond childhood memories. Let’s explore this topic.

When you enter your keyword phrase Google Keyword Planner will offer you Ad Group Ideas. Click on the links of ideas that relate to your topic. You can explore the different key word phrases.


Your next option is to sort by Keyword Ideas. This is preferable if you want to know how many people are searching for your exact phrase. It’s also helpful to give you suggestions to optimize that keyword.


As you can see Childhood Memories is a pretty good keyword phrase with over 9,000 monthly searches on average. Early childhood while yielding some good results doesn’t exactly fit the mood of the post.


Opt For Popular But Not Too Popular

Next we will examine a real live case study. A blog post I wrote on Shakeology. When writing on a hugely popular topic the competition can be stiff but that doesn’t mean you can’t compete with the big dogs. You just need to refine your topic. Let’s look at search queries for Shakeology and related topics.


Here you can see the monthly search queries as well as results for competitive keywords. Shakeology has a whopping 200K search queries per month. While it would be great to rank high for that keyword it would also be more difficult. We are aiming for organic results but if you were using adwords it would also be more expensive to bid for placement.

Notice the Competition category. Here you should try to choose the highest search query with the lowest possible competition. (But not always) What I’ve done is opted for two different topics. Shakeology review currently ranking on Google’s page 2 and Shakeology recipes currently ranked on Google page 1 in the number 2 position. Not too shabby for new blog.

If you can get on even page 3 of Google with a highly searched keyword you will see a huge boost in traffic. You should aim to initially get ranked within the first 10 pages of Google and then try to improve your ranking from there. Don’t fear if your blog is new or has no following. This is a new blog and the posts are just a month old. But Google favors fresh new content with high value to readers.

Important tip. When researching your content on Google be sure you are logged out or at least have hide private results checked. Otherwise it may seem like all of your content is 1st  page material. That’s because Google wants to show you what it thinks is relevant to you.


Make It Clickable

Finally once you’ve decided on the best keyword terminology for your post combine it with a killer post title. Let’s go back to Aunt Lucy. We’ve decided childhood memories will be our focus. Now pen a few titling options and decide on the one that seems best

  • Childhood Memories: A Trip Down Memory Lane
  • Reliving Childhood Memories: A Warm And Wonderful Visit
  • 10 Fondest Childhood Memories From Aunt Lucy’s

Tweak Your Posts

Once you’ve written your post and found that you have been indexed you can always go back and tweak your post to land higher in the rankings. Make sure that your blog is set to automatically ping and search engines will pick up changes. Sometimes changing the title or changing some text in your post can get you moved up the ladder. Just because a post a written doesn’t necessarily mean it’s finished. So continue to tweak until you get the results you want.


Veronica Spriggs is a health and fitness blogger at Me Only Better Fitness. Her creative outlets are her blogs Digiscrap Boutique and Wedding Album Cafe. She is passionate about art, photography, music, life and her new found fitness.


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{ 44 comments… add one }

  • Sharon April 18, 2014, 8:38 am

    great suggestions to make your post matter to your readers!
    Sharon recently posted…WIN a Premium Prize pack from Tsu.YaMy Profile

  • Terry April 18, 2014, 9:09 am

    Well wow!! Thanks, I had no idea I needed to hide my private results. I need to make sure I do that.
    Terry recently posted…The Cancer Wellness Cookbook By Kimberly Mathai Review ~ Fighting Cancer With Good NutritionMy Profile

  • Veronica Spriggs April 18, 2014, 9:14 am

    Thank you for the opportunity to guest! If anyone has any questions feel free to comment on this post and I’ll be happy to help as best I can!
    Veronica Spriggs recently posted…FitTube Tag: Getting To Know YouMy Profile

  • Jen April 18, 2014, 10:59 am

    I don’t use Google AdWords so I don’t think I can use the Keyword Planner, but this post was still very helpful! The idea of going back to old posts to tweak for better SEO has never even occurred to me. Thank you for sharing this information with your fellow bloggers!
    Jen recently posted…Easy Weeknight Dinner – Chicken FajitasMy Profile

    • Veronica Spriggs April 18, 2014, 11:46 am

      Jen I don’t use Adwords either! I don’t believe in paying for traffic when I can get organic rankings which is better for click thru rates. If you aren’t signed up for analytics I highly encourage you to do that now. Keyword planner is FREE! They will give you a notice on top that your ads aren’t running and to add a payment method to your account. Just ignore that message and use the keyword planner

      mmmm….chicken fajitas you say?
      Veronica Spriggs recently posted…FitTube Tag: Getting To Know YouMy Profile

  • Pauline C. April 18, 2014, 11:16 am

    Super useful tips especially this one “Opt For Popular But Not Too Popular” – it’s what I usually do too!

  • Krystal April 18, 2014, 11:26 am

    Thanks for the tips! Keyword research is very important for growing your blog or company.
    Krystal recently posted…Spiked Cherry Limeade Cocktail RecipeMy Profile

  • Ana April 18, 2014, 11:52 am

    I like to use that tool sometimes for post ideas by just putting in a phrase and seeing what comes back – you can see how popular the phrase is at the same time.
    Ana recently posted…Do You Feel Attractive?My Profile

  • Sandra (at) Coasahmom (dot) com April 18, 2014, 12:41 pm

    Not too long ago I found a video on YouTube that was rather detailed in Keywords explanations, however I still didn’t get it . I’m going to bookmark this post for future reference. Thank you.
    Sandra (at) Coasahmom (dot) com recently posted…Removable Wall Decals—Why they are the best Decoration for your HouseMy Profile

  • Mickey April 18, 2014, 2:10 pm

    Great post! I use keywords even without using adsense and love the ideas and info I get. This will definitely help other bloggers. :)
    Mickey recently posted…Flip Flop Frenzy EventMy Profile

  • Angel April 18, 2014, 3:08 pm

    I’m in the depths of learning predatory SEO right now, so this is awesome. I’m trying to absorb all of this to have posts that deliver for life! Thank you!! :) Pinned it for future reference! As the kids run around like crazy…..
    Angel recently posted…How To Make Money BloggingMy Profile

  • Susanna Barbee (Zealous Mom) April 18, 2014, 4:27 pm

    This is a very interesting post. Thank you so much for the info! I’ve pinned for later use.
    Susanna Barbee (Zealous Mom) recently posted…eMeals Giveaway #giveawayMy Profile

  • Jesica H April 18, 2014, 4:28 pm

    I always feel like I don’t have time to go back to old posts… maybe someday I’ll get to it! :-)
    Jesica H recently posted…Continue the Frozen fever with Disney’s Frozen Storybook App, best-selling books, and Musical Magic Elsa and Anna dolls!My Profile

  • Dawn Lopez April 18, 2014, 4:28 pm

    Thanks for the great tips on keywords and crafting posts. Great advice, I definitely need to pay more attention to these types of things.
    Dawn Lopez recently posted…Double Chocolate Cherry Filled Cupcake RecipeMy Profile

  • Shell April 18, 2014, 4:51 pm

    These are great tips. Some of my posts I look at keyword planners, others I don’t. It depends on the post’s purpose.
    Shell recently posted…How a Mom of 12 Gets All that Laundry DoneMy Profile

  • Lindsey April 18, 2014, 5:19 pm

    I totally get how to research WHAT people want to read, but I feel like if I take away from what’s going on with our family, the posts lose some heart. It really works for others, though.
    Lindsey recently posted…S’mores Peeps for EasterMy Profile

    • Veronica Spriggs April 21, 2014, 11:43 am

      Lindsey your POST should be the heart of what’s going on with your family. Your title is for getting people to want to read it.
      Veronica Spriggs recently posted…FitTube Tag: Getting To Know YouMy Profile

  • Melissa April 18, 2014, 6:03 pm

    Love using keyword planner. It is a great useful tool for bloggers.
    Melissa recently posted…5 Easy Tips to Get Your Kids Brushing Their Teeth! #ToothTunesMy Profile

  • Veronica April 18, 2014, 7:30 pm

    I love your name by the way. Lol

    I blog about what I love and so it is easy to find things to write about. I am not that great at it but it is a great release and a wonderful way to connect with my clients and friends
    Veronica recently posted…Sunday’s A Comin’My Profile

    • Veronica Spriggs April 21, 2014, 11:43 am

      lol I love yours too!
      Veronica Spriggs recently posted…FitTube Tag: Getting To Know YouMy Profile

  • Nicole Brady April 18, 2014, 9:49 pm

    We switched to WP in December and have really started to embrace so much that we missed by being on Blogger all those years. We’ve focused more on SEO and keywords so this is a great resource. Made a note to research Google Keyword Planner and try it out! Thanks!
    Nicole Brady recently posted…Lightweight Hands-free Bluetooth HeadsetMy Profile

  • Keikilani April 18, 2014, 10:01 pm

    Seriously, great post. As a newbie, this is so helpful. thank you for sharing.
    Keikilani recently posted…$100 Gift Card of Choice GIVEAWAY!!!!My Profile

  • StacieinAtlanta April 18, 2014, 10:53 pm

    Thank you for a very informative post. Those are some well thought out tips.
    StacieinAtlanta recently posted…DIY Felt Easter EggMy Profile

  • Jessica (Savory Experiments) April 18, 2014, 10:57 pm

    Great post- all of this can be so complicated and you put it in simple terms.
    Jessica (Savory Experiments) recently posted…Watercolor Sugar CookiesMy Profile

    • Veronica Spriggs April 21, 2014, 11:45 am

      holy cow analytics is one big confusing web. i was gobsmacked when they switched from tool to planner as i had to relearn the complicated system all over again!
      Veronica Spriggs recently posted…How To Detox Your Body With The Ultimate ResetMy Profile

  • Melissa April 18, 2014, 11:23 pm

    These are such great tips. I am really bad at figuring out keywords, I need to do more research on it.
    Melissa recently posted…Brancott Estate Wines “Flight Song” Full, Crisp Flavor & Low Calorie! #MC #SponsoredMy Profile

  • Crystal April 18, 2014, 11:31 pm

    Great post. Lots of useful tips. I’m saving this to come back to later.
    Crystal recently posted…Sour Cream Coffee Cake RecipeMy Profile

  • Robin (Masshole Mommy) April 18, 2014, 11:56 pm

    This sounds like a lot of work – I am glad sometimes that I just blog to blog and don’t worry about the numbers.

    • Veronica Spriggs April 21, 2014, 11:47 am

      oh no doubt it is a lot of work. mostly the how to do it part. once you figure it out you develop a rhythm for it.
      Veronica Spriggs recently posted…Shakeology Recipes: Chocolate Peanut Butter BitesMy Profile

  • Camesha April 19, 2014, 12:29 am

    Great post with lots of helpful tips. There is always something new to learn when it comes to blogging. I can definitely step my SEO game up. Thanks for these ideas.
    Camesha recently posted…Putting the Pieces Together – Guilt FreeMy Profile

  • Dawn April 19, 2014, 2:58 am

    I don’t use Google Adwords. I actually wasn’t even sure what it was. Perhaps I need to check into it.
    Dawn recently posted…Four Ways To Satisfy Expensive Taste On A Cheap BudgetMy Profile

    • Veronica Spriggs April 21, 2014, 11:48 am

      Dawn I’m surprised to hear that from a big time blogger like you
      Veronica Spriggs recently posted…How To Detox Your Body With The Ultimate ResetMy Profile

  • Jennifer Williams April 19, 2014, 9:56 am

    I need to work more on titles, blogging late at night when I am tired tends to kill a little creativity.

  • Rosey April 19, 2014, 2:47 pm

    It would be worth the effort to learn more, I know this. I tend to overrun my many things to do an put this one off. Silly because learning could make me work smarter vs. harder.

  • Liz Mays April 19, 2014, 7:53 pm

    I definitely need to go back and do some article refining. Great tips!
    Liz Mays recently posted…Chocolate Kissed Strawberry Dessert CupsMy Profile

  • Virginia April 19, 2014, 9:11 pm

    I have a ton of posts that I need to optimize for traffic. Oh to find the time!
    Virginia recently posted…Carbeau Midnight Magic Adjustable Sleep Mask ReviewMy Profile

  • Joanna Sormunen April 19, 2014, 11:24 pm

    Thank you for the great information! I have not blogged for a very long time yet. And I still have a lot to learn. This was very usefull for me!
    Joanna Sormunen recently posted…Gospel Friday Countdown – EasterMy Profile

  • Tatanisha W April 20, 2014, 12:08 am

    What great information to pass on to fellow bloggers! Very good information regarding SEO and how you can improve! Thank you!
    Tatanisha W recently posted…Meijer Grocery Deals & Coupon Matchups Apr 20 – 26My Profile

  • Malia April 20, 2014, 2:43 pm

    This is a great post. I really need to start doing this and come up with better titles for my posts too.
    Malia recently posted…My Little Fashionistas – Adorable Spring Styles from FabKidsMy Profile

  • Angela S April 20, 2014, 9:48 pm

    I really should spend more time researching key words.

  • Janeane Davis April 20, 2014, 11:28 pm

    This was quite a nice article. One of the main reasons people blog is to get a message, thought or idea out to the world. This information on keywords is excellent and will help with that.
    Janeane Davis recently posted…Better Blogging and Better Business #041914My Profile

  • Dina April 21, 2014, 2:32 pm

    Such great tips. I need to use google keywords to help me write my posts more.

  • Christina S April 22, 2014, 9:56 pm

    I had never heard of keyword planner. I’ll be looking into that!
    Christina S recently posted…Blogger Basket Swap for EasterMy Profile

  • Swarnam John May 5, 2014, 8:36 am

    Such a great post with so much valuable info, especially the tip regarding researching our content on google. Thanks for sharing!
    Swarnam John recently posted…How are Camels Linked to MERSMy Profile


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