Female Blogger

Building Your Brand Through Your Blog

When did it all get so confusing? It used to be that you picked a domain name, patched together a blog on one of the various platforms and started writing. Putting a whole lot of thought into who you were writing for or making your style appealing to a particular brand wasn’t on the radar. You put words on the screen and hoped the readers would follow.

So much has changed even in the past five years since I started down the blogging rabbit hole. Competition for eyeballs has gotten even steeper. There are more blogs with more content for readers and brands to choose from. It’s no longer enough to fly by the seat of your pants if you want to be taken seriously.

You are Your Brand

Even if you’re only blogging as a hobby, everything from the style of your website to the tone of your writing reflects  who you are and how you want to be seen. You may not think you are branding yourself with these decisions, but you are.

That’s why it’s so important to spend some time thinking through how you want to be perceived and who you’d like to attract to your site. Especially if you’re hoping to collaborate with brands on their campaigns, clarity goes a long way.

What is your Unique Selling Proposition?

Knowing how you are different from the competition and being able to express your value helps define your brand and makes it far more marketable. I know it may sound strange to think in terms of a USP if you’re a blogger who mainly writes about your everyday life, but it’s not so strange if we’re talking about you and your blog as a brand.

Pioneer Woman Ree Drummond

Take a look at Ree Drummond and her website The Pioneer Woman. She has built her brand around her life on a ranch with her family. What makes her unique is her spin on adapting to that life going from a “spoiled city girl to domestic country wife.” Her appeal is her confessional style and heartfelt approach to everything from cooking to homeschooling.


Show Some Personality

Part of creating a successful brand through your blog involves sharing your personality. Even if your blog doesn’t directly involve your personal life, visitors still want to get a sense of who you are and what your values are. People want to engage with people, not faceless websites. Make sure to add your photo somewhere in your site. Write a knock your socks off About Page that reflects your character. Pick a website design in concert with your writing style and subject matter. Script fonts and baby pink may not be the best choice if you’re writing about finances.

Or, maybe it is. It all depends on what you’re trying to say and who you’re trying to say it to.

Be Consistent

One of the most important aspects of developing any kind of brand is consistency. Consistency of message and appearance help people identify with you. If you’re using a particular headshot of yourself as your avatar on Facebook then use the same one across all the social networks.

The same holds true for your writing. Work to develop a tone and style along with subject matter that people will begin to identify with you.

Expand Beyond the Blog

Take what you’ve created on your home turf and amplify your message with the help of social media. Obviously, social media tools are phenomenal ways of directing readers to your website, but they’re also good platforms for honing your branding skills. How much personality can you fit into 140 characters while still providing something of value to say? It’s not easy, but when you do it right, you’re able to engage with a broader audience who may find themselves wanting to read more of what you have to write.

Branding yourself and your blog doesn’t have to be confusing. It boils down to knowing what you want to say and who you want to say it to. The rest will fall into place with some patience and a bit of thought.

Jen Havice is a blogger, writer, and social media consultant. When not helping small businesses navigate the social networking jungle at Make Mention Media, she chases after two large dogs and rides an even larger horse. She and her husband call Minneapolis home.  Connect with her on Facebook, Google+,  and on Twitter.

Join The Sverve Blog Community!
Never Miss A Blog Post Again

{ 11 comments… add one }

  • Sue - The Spin Cycle June 27, 2013, 4:39 pm

    So, so true. My current site is actually my second. The first time around, I threw together a homemade mess in one evening without giving much thought to the image I was projecting about me and my message. After 18 months, I couldn’t handle logging onto my own site anymore because it simply wasn’t ME. So I took four months off, re-branded, and am much happier in my current home.
    Sue – The Spin Cycle recently posted…Navigating Silicon Valley: A Multiple Choice QuizMy Profile

    • Jen June 27, 2013, 8:16 pm

      Yes, I understand. I just revamped my business site. Sometimes it takes leaping in and getting your bearings first and then sorting out where to go from there. Figuring out your message and then portraying it the best way possible makes all the difference in the end.
      Jen recently posted…How Much Is Enough Free Content?My Profile

  • Poppy June 27, 2013, 7:11 pm

    I’m with Sue, I just rebranded after years of wandering aimlessly. Planning and focus make everything so much nicer.
    Poppy recently posted…Healthy Picnic Food for the 4th of JulyMy Profile

    • Jen June 27, 2013, 8:17 pm

      Good for you! It is amazing how a bit of focus can help get you on the right track.
      Jen recently posted…How Much Is Enough Free Content?My Profile

  • Abby June 27, 2013, 8:11 pm

    I don’t have ads or make money from blogging, but I still found this to be so true in terms of finding a focus. I think it took me a good year to figure out just what I wanted that “brand” to be. It turns out, it was just being myself! So many people try and emulate a million other things simply because it worked for someone else, and instead of being focused, they’re just scattered. That’s not the best brand to build.
    Abby recently posted…A Hidden, Hairy AgendaMy Profile

    • Jen June 29, 2013, 5:51 pm

      Thanks Abby! You have been at this for a long time too. You know better than anyone how this whole thing works. You do have to figure out what you want to convey and then focus on doing just that. It’s helpful to get ideas from other websites and bloggers but at the end of the day you have to create your own brand.
      Jen recently posted…How Much Is Enough Free Content?My Profile

  • Marie Nicole June 27, 2013, 8:11 pm

    Hmm… I know I put a great deal into my branding (header design covers my blog, my online resume and my portfolio, and also is used in my Twitter backdrop and my About.Me page) I use the same image for myself (unless some have not yet been updated since my last change)

    But I do wonder about the content in my about page… Very timely with your limited time offer!
    Marie Nicole recently posted…Weekly Photo Challenge: The World Through My Eyes (Of a Lizard)My Profile

  • Jen June 29, 2013, 5:54 pm

    Marie, you do a very good job of capturing what you’re all about. I haven’t looked at your About page in ages. I’ll have to check it out. I’m sure it’s great.
    Jen recently posted…How Much Is Enough Free Content?My Profile

  • Ally July 8, 2013, 2:52 pm

    An article with lots to learn and very well written. Thanks for sharing.
    Ally recently posted…Promo Code to Buy the Most Stylish Lighting on SaleMy Profile

  • Antionette Blake December 27, 2013, 12:34 am

    So true which is why I spend way too much time reading reading and more reading to keep updated on the latest on blogging.
    Antionette Blake recently posted…Dress for Less on NYEMy Profile

  • Cailin Koy February 19, 2014, 1:46 pm

    Thanks for this! Blog branding is such an important topic, and so many bloggers ignore it. That’s why I actually wrote a book on this subject called Go From Blog to Brand in 30 Days that’s available on Kindle. Name and URL are particularly important branding decisions that many bloggers rush through. Don’t! Branding a blog is just like branding anything else. It’s about establishing a consistent image and sticking to it so you don’t dilute the message to your readers.
    Cailin Koy recently posted…You Don’t Need All That Makeup!!! ReviewMy Profile


Leave a Comment

CommentLuv badge