Sverve Influencer of the Week - The Mommy Mess Each Tuesday, Sverve highlights one standout community member and the qualities that make her unique.  Be sure to subscribe to our RSS feed…you never know when it might be you! Adrienne Bolton, Author of The Mommy Mess, writes with an honest voice about motherhood and homeschooling. Her writing is always forthright, sometimes sarcastic, and never perfect. She writes about those warm fuzzy motherhood moments often, but, in her own words, I really enjoy writing about the other side of motherhood more. The side that’s real and raw. That side of motherhood | Continue Reading...

Affiliate Model. What do you think of when you hear those words? It’s one of those terms with which many are familiar, but few can succinctly describe. Plenty of small businesses, including Sverve, use affiliate campaigns to gain brand visibility, new sales, or users.  In a nutshell, they hire a blogger (or a hundred of them) to promote their business.  The blogger is then paid for consumer purchases…or sometimes just for clicks…that originated from his or her site. Simple enough, yes? Well, no…not exactly. The process is not always seamless.  Sometimes bloggers are hesitant to engage in an affiliate campaign | Continue Reading...

“Where female bloggers meet brands and readers.” That’s the tagline for Sverve, and it sums up perfectly two significant aspects of their mission. Helping us meet brands translates into paid campaigns and affiliate opportunities. What do we do to maximize the opportunity once accepted for a campaign though? The most important thing to avoid is taking a passive approach to the campaign. Instead, follow these guidelines to increase your chance for a financially successful campaign for the brand and you. If possible, try the product or service you will be writing about, and write a genuine review of your experience. | Continue Reading...

At some point in life, everyone has a Eureka moment, when the vision becomes crystal clear. And then you are willing to do what it takes to achieve it. One such aha moment happened on July 4, 2011, when my business partner (to-be) and I were hanging out with friends at a summer party. We were discussing how people make buying decisions. Buying a TV based on a colleague’s suggestion, selecting a car based on a friend’s advice, and finding a baby sitter recommended by a trusted source, were some of the examples we discussed. Suddenly, a light blub went | Continue Reading...