Our Engine is key to powering the growth of emerging social shopper
“74% of Consumers rely on social media to inform their purchasing decisions.” - ODM Gp
“Marketing inspired word-of-mouth generates 2x more sales vs. paid advertising” - McKinsey
As the shopper is becoming more and more “social,” shopper marketing activation is relying heavily on social media and influencers to drive awareness, reach, engagement, traffic, and sales lift. Leveraging Social influencers as a key component to in-store or shopper/consumer promotions is on the rise.