NEW! YouTube Promotion Campaigns
Targeted Tweets Campaigns
SVERVE & Influencers
YOUR BRAND & Influencers
Why and How do you verify company information? Back To Top
We want to ensure that only real companies are publishing campaigns on Sverve. We check your website, online information and even call you if required to verify the company information. Once verified, we will activate your account and inform you via email. Please make sure to provide the correct email and website [and of course rest of the information] at signup time.
Do I need to pay to sign up? Back To Top
There is no charge for signing up. You only pay when you add a new campaign. Your free account provides you an ability to search for influencers on Sverve.
What is the YouTube Video Promotion campaign?Back To Top
Brands can promote their YouTube videos via Sverve's influencer network. Just share basic information like the YouTube video link that you want to promote, brief description of the video, targeted influencer categories and promotional budget. Sverve will automatically activate influencers to promote your video via their blogs and social media channels. You can track metrics like total view, completed views, etc. on your campaign dashboard
What does it take to start a YouTube promotion campaign?Back To Top
We only need your YouTube video link, campaign description, targeted areas of influence and promotional budget to start a campaign. It takes only couple of minutes to set up. Learn more here
How are influencers paid?Back To Top
Sverve's proprietary technology measures the unique views each influencer brings to a campaign and compensates them on a weekly basis accordingly. Your promotional budget is only spend for real unique views and not for CPM
Can I target influencers to promote my video?Back To Top
Yes, you can target influencers by their areas of influence. You have the option to specify target areas on the campaign page. Sverve will only show your campaign to influencers meeting your set criteria.
Can I change video on a campaign?Back To Top
No, you cannot change a video on a campaign once your campaign goes live. However, you can always run a new campaign to promote another video
What is a sponsored share campaign?Back To Top
A sponsored share is a great way to gain targeted exposure on Twitter. Work with influencers to get noticed by your relevant audience on Twitter.
How do I start a Sponsored Share campaign?Back To Top
Create a Brand account at www.sverve.com. Click Start a New Campaign & Choose Sponsored Share (you do not pay to create a campaign).
How much do Influencers make per Tweet?Back To Top
Each Influencer is automatically assigned a fee per Tweet depending on their total reach. The fee is created by an algorithm that compensates Influencers per tweet based on their social prominence and reach.
How are Influencers paid?Back To Top
Influencers are paid per Tweet by Sverve.
How can I track my campaign?Back To Top
A daily account of # of Tweets, Influencers Tweeting, and their reach will be available to you within your Campaign Details.
(Please note, Sverve will also be releasing information on Re-Tweets, Comments on Tweets, and Favorited Tweets in a future release.)
What if I no longer wish to continue Sponsored Tweets?Back To Top
You can choose to pause the campaign at any time. Pausing the campaign will stop Influencers from further Tweets. You can choose to resume the promotion at any time.
To note, you can always discontinue the campaign at any time.
A campaign is an assignment for which you want to enroll influencers on Sverve. Typical examples are - a referral program, guest blogging opportunities, product reviews, and community management. You can start a campaign on Sverve for influencers to see and apply for it. Sverve shows you all the applicants with their full details and even provides recommendations for influencer's that fit the assignment. You can also manage all communication with influencers on a campaign.
What types of campaigns are run on Sverve?Back To Top
Typical campaigns include but are not limited to Product Reviews, Sponsored Posts, Product Promotions, and Seasonal Promotions. Clients can and do run multiple campaigns depending on individual strategy.
For example, should the goal be to receive coverage for a specific product or brand, you may want to run a product/service review.
How do I create a campaign?Back To Top
You can create a new campaign by clicking on "Start Campaign" button on your dashboard or from the top menu bar. It will open a form to add key information for the campaign like title, description, compensation etc. You can save a draft to come back to it later or publish it by paying the campaign subscription fee.
What is the duration of a campaign?Back To Top
By default all campaigns are live for 30 days. However, you can extend a campaign for 30 days at a time by paying an additional subscription fee for it. A campaign expires after 30 days if additional fee is not paid.
What does it mean for a campaign to expire?Back To Top
A campaign expires after 30 days if not renewed. An expired campaign isn't visible to influencers.
You and influencers can't communicate on an expired campaign. However, it will still be visible to you in read-only mode.
What are areas of influence of an influencer?Back To Top
Influencers specify the categories for their blogs on Sverve. We call these their areas of influence.
They tag their posts and receive endorsements from their peers on their areas of influence. It helps Sverve create a deep and accurate classification of influencers. You can use areas of influence to search for influencers as per your need and select the best influencers based on their score in the chosen area of influence.
How is an influencer's score calculated?Back To Top
SVERVE calculates score in every area of influence and an overall score for influencers. The score in an area of influence is calculated based on number of endorsements and activity on influencer's posts in that area. It also takes into account how other influencers are doing in that area, which means it's a relative score. The overall score is based on scores in top three areas of influence of an influencer.
Are blog statistics certified?Back To Top
Influencers provide their blog statistics on Sverve. Currently, we go by honor code and believe influencers provide correct statistics. It gives you another data point to decide on the right influencers for your campaign. Going forward we will offer a service to certify blog statistics.
How does Sverve find areas of influence and blog statistics?Back To Top
Unlike other services, Sverve takes guesswork out of influencer's areas of influence by directly asking them for it! Sverve offers a user-curated classification of influencers. Influencers themselves provide their blog statistics.
How does Sverve find Influencers?Back To Top
Our pool of influencers is garnered from various sources, including but not limited to Social Media Outreach, Online Advertising, and Educational Forums and Resources! When Influencers join the Sverve Influencer community they share tips, follow one another and endorse each other in their areas of Influence. As a part of the community, Influencers connect with Brands, connect and learn from Peers,and help build their Influencer following!
How much should I compensate Influencers?Back To Top
Influencer compensation is highly dependent on campaign type and campaign strategy. It can include cash, products, % of sales, and/or promotions.
For Sponsored Post campaigns, bloggers set their compensation amounts. Brands will be able to make a decision, based on their statistics and compensation, whether or not to engage each Influencer. To note, Sverve does recommend a certain compensation amount to bloggers given their reach/influence, however, bloggers are always able to set their own amount.
For other campaigns, brands set a certain compensation amount such as % of sales or specific $ amount per sale to bloggers. This can also include but is not limited to contest and product giveaways or a combination of the two.
Who is responsible to pay Influencers?Back To Top
Sverve will facilitate payments to bloggers on campaigns. A service charge will be applied to each blogger engaged on Sponsored Content campaigns.
Can I set a minimum score for the type of blogger I wish to work with?Back To Top
Yes, when creating a campaign you can set a minimum Sverve score for your blogger applicants. You can also edit your campaign after it is published to change the minimum score.
How do I engage a blogger on a campaign?Back To Top
After clicking into your Sponsored Post campaign, all bloggers who have applied will fall under your pending section. You can either select Yes, Maybe, or No for each applicant. Each selection will place the blogger in the respective tab. You can then Review and Engage all bloggers you would like to work with in the Yes tab by releasing payment to Escrow.
What does it mean to pay in Escrow when I engage a blogger for a Sponsored Post campaign?Back To Top
For Sponsored Post campaigns, Sverve holds compensation for engaged influencers and disburses it when you approve of their work on the campaign. In case some influencers don't finish their work or you dis-engage them then you will get the remaining money back. Escrow ensures payment to influencers and saves your time handling them.
How do I know a blogger is working on my campaign?Back To Top
After you engage a blogger, they will be notified that you have selected to work with them on this campaign. Brands can always message engaged bloggers to clarify timing in terms of when a blogger will post and/or for any further information.
How do I officially release payments to bloggers who have completed their work?Back To Top
On Sponsored Post campaigns, Brand can review a bloggers work by clicking Pending Approvals. After review, a brand can decide to accept the work or reject it. Please note, should a Brand reject the work, a reason will be required. After the work has been accepted a Brand can release payment by clicking on Pending Invoices and pay accepted bloggers.
What if an Influencer becomes unresponsive?Back To Top
Should an Influencer become unresponsive on a campaign, Sverve asks that Brands send a follow-up message to confirm the Influencer is not working on the campaign. If a Brand does not hear back within 24-48 hours, please email [email protected] with details on the status change and we be will able to help disengage.
How specific should I be in my campaign details to Influencers?Back To Top
Be as specific as possible! For example, if you would like a product review and would like it to be promoted via social media channels, be sure to include this in your Campaign Description (as well as any links, videos, Twitter Hashtags, etc you would like the Influencer to use).
Can I search for influencers?Back To Top
Yes, you can browse influencer profiles on Sverve. You can do it in two ways. One easy way is to see Top Influencers by clicking on "Top Influencers" menu option. It will show you influencers ranked by their Sverve score. It also shows other information like their blog description, URL and stats along with their areas of influence. You can also filter influencers by their areas of influence from the left box or simply typing it in the search box. You can also search for an influencer by their first or last name from the search box on top left on the menu bar.
How do I know when a new influencer applies to my campaign?Back To Top
Sverve notifies you via email and on the service when new influencers apply for your campaign. We don't inundate you with emails but only send a summary email with all new applicants and new messages on your campaigns in a day.
What does it mean to engage or deny a influencer?Back To Top
After a influencer applies to your campaign, you can choose to Engage or Deny the applicant. Engaged applicants will automatically receive notification that you would like to work with them on your campaign. To note, Denied influencers will receive no messages.
How do I decide on which influencers to engage?Back To Top
Sverve provides comprehensive information about blogger's readership statistics, followers on twitter/FB, Alexa rankings and endorsements on Sverve for informed decision making. You can quickly filter the list based on statistics and then check out their blogs to confirm a good fit. In addition, you can always ask bloggers for more information about their statistics by sending them messages on Sverve.
How can I change the status of a influencer once engaged?Back To Top
Please email [email protected] with details on the status change and we be will able to help update.
What if an there is an Influencer I would like to work with but they have not applied?Back To Top
Sverve is more than happy to help bridge the connection between you and an Influencer who may have not applied to your campaign. Just let us know who you have in mind!
How can I communicate with influencers who applied for my campaign?Back To Top
Sverve notifies you of new messages from influencers on a campaign via email and by notifications on the service. You can see all new messages and reply to them via the Campaign Response screen.