Frequently Asked Questions
- Why and How do you verify company information?
- Do I need to pay to sign up?
- What is a sponsored share?
- How do I start a sponsored share campaign?
- How much should I add to my Ad Budget?
- How much do Influencers make per Tweet?
- How are Influencers paid?
- How can I track my campaign?
- What if I no longer wish to continue Sponsored Tweets?
- What is a campaign?
- What types of campaigns are run on Sverve?
- How do I create a campaign?
- What is the duration of a campaign?
- How much does it cost to start a campaign?
- Is campaign fee one time or ongoing?
- What does it mean for a campaign to expire?
- What are areas of influence of an influencer?
- How is an influencer’s score calculated?
- Are blog statistics certified?
- How does Sverve find areas of influence and blog statistics?
- How does Sverve find Influencers?
- How much should I compensate Influencers
- Who is responsible to pay Influencers?
- Can I set a minimum score for the type of blogger I wish to work with?
- How do I engage a blogger on a campaign?
- What does it mean to pay in Escrow when I engage a blogger for a Sponsored Post campaign?
- How do I know a blogger is working on my campaign?
- How do I officially release payments to bloggers who have completed their work?
- What if an Influencer becomes unresponsive?
- How specific should I be in my campaign details to Influencers?
- Can I search for influencers?
- How do I know when a new influencer applies to my campaign?
- What does it mean to engage or deny a influencer?
- How do I decide on which influencers to engage?
- How can I change the status of a influencer once engaged?
- What if an there is an Influencer I would like to work with but she has not applied?
- How can I communicate with influencers who applied for my campaign?
NEW! Sponsored Share Campaigns
SVERVE & Influencers
YOUR BRAND & Influencers
Why and How do you verify company information?
We want to ensure that only real companies are publishing campaigns on Sverve.
We check your website, online information and even call you if required to verify the company information.
Once verified, we will activate your account and inform you via email. Please make sure to
provide the correct email and website [and of course rest of the information] at signup time.
Do I need to pay to sign up?
There is no charge for signing up. You only pay when you add a new campaign.
Your free account provides you an ability to search for influencers on Sverve.
What is a sponsored share campaign?Back To Top
A sponsored share is a great way to gain targeted exposure on Twitter. Work with influencers to get noticed by your relevant audience on Twitter.
How do I start a Sponsored Share campaign?Back To Top
Create a Brand account at www.sverve.com. Click Start a New Campaign & Choose Sponsored Share (You do not pay to create a campaign)
How much should I add to my Ad Budget?Back To Top
The minimum Ad Budget is $5. Ultimately, you choose the total Budget/Spend & you can always add more!
How much do Influencers make per Tweet?Back To Top
Each Influencer is automatically assigned a fee per Tweet depending on their total reach. The Average Sverve Influencers will make X per Tweet.
How are Influencers paid?Back To Top
Influencers are paid per Tweet by Sverve.
How can I track my campaign?Back To Top
A daily account of # of Tweets, Influencers Tweeting, and their reach will be available to you within your Campaign Details.
(Please note, Sverve will also be releasing information on Re-Tweets, Comments on Tweets, and Favorited Tweets in a future release.)
What if I no longer wish to continue Sponsored Tweets?Back To Top
You can choose to pause the campaign at any time. Pausing the campaign will stop Influencers from further Tweets. You can choose to resume the promotion at any time.
To note, you can always discontinue the campaign at any time.
What is a campaign?Back To Top
A campaign is an assignment for which you want to enroll influencers on Sverve. Typical examples are -
a referral program, guest blogging opportunities, product reviews, and community management. You can
start a campaign on Sverve for influencers to see and apply for it. Sverve shows you all the applicants
with their full details and even provides recommendations for influencer’s that fit the assignment. You can also
manage all communication with influencers on a campaign.
What types of campaigns are run on Sverve?Back To Top
Typical campaigns include but are not limited to Product Reviews, Sponsored Posts, Product Promotions,
Seasonal Promotions, and Affiliate Programs. Clients can and do run multiple campaigns depending on individual strategy.
For example, should the goal be to receive coverage for a specific product or brand, you may want to run a product/service
review. Should you be focused on customer acquisition, you may consider an affiliate model.
How do I create a campaign?Back To Top
You can create a new campaign by clicking on “Start Campaign” button on your dashboard or from the top menu bar. It will open a form to add key
information for the campaign like title, description, compensation etc. You can save a draft to come back to it later or publish it by paying
the campaign subscription fee.
What is the duration of a campaign?Back To Top
By default all campaigns are live for 30 days. However, you can extend a campaign for 30 days at a time by paying
an additional subscription fee for it. A campaign expires after 30 days if additional fee is not paid.
How much does it cost to start a campaign?Back To Top
You can publish a campaign for $200 for 30 days. There are no other hidden fees. Just pay a monthly subscription fee of $200 in advance to continue the campaign for next 30 days.
Is campaign fee one time or ongoing?Back To Top
A campaign fee of $200 keeps it live for 30 days. You can continue the campaign for another 30 days by renewing. Otherwise, the campaign will expire at the end of 30 days.
What does it mean for a campaign to expire?Back To Top
A campaign expires after 30 days if not renewed. An expired campaign isn’t visible to influencers.
You and influencers can’t communicate on an expired campaign. However, it will still be visible to you in read-only mode.
What are areas of influence of an influencer?Back To Top
Influencers specify the categories for their blogs on Sverve. We call these their areas of influence.
They tag their posts and receive endorsements from their peers on their areas of influence. It helps Sverve
create a deep and accurate classification of influencers. You can use areas of influence to search for influencers as
per your need and select the best influencers based on their score in the chosen area of influence.
How is an influencer’s score calculated?Back To Top
SVERVE calculates score in every area of influence and an
overall score for influencers. The score in an area of influence is
calculated based on number of endorsements and activity on influencer’s
posts in that area. It also takes into account how other influencers
are doing in that area, which means it’s a relative score. The
overall score is based on scores in top three areas of
influence of an influencer.
Are blog statistics certified?Back To Top
Influencers provide their blog statistics on Sverve. Currently, we go by honor code and believe
influencers provide correct statistics. It gives you another data point to decide on the right influencers
for your campaign. Going forward we will offer a service to certify blog statistics.
How does Sverve find areas of influence and blog statistics?Back To Top
Unlike other services, Sverve takes guesswork out of influencer’s areas of influence by directly
asking them for it! Sverve offers a user-curated classification of influencers. Influencers themselves
provide their blog statistics.
How does Sverve find Influencers?Back To Top
Our pool of influencers is garnered from various sources, including but not limited to Social Media Outreach,
Online Advertising, Educational Forums and Resources, and (of course) our own Sverve Affiliate campaign!
When Influencers join the Sverve Influencer community they share tips, follow one another and endorse each other in
their areas of Influence. As a part of the community, Influencers connect with Brands, connect and learn from Peers,
and help build their Influencer following!
How much should I compensate Influencers?Back To Top
Influencer compensation is highly dependent on campaign type and campaign strategy. It can include cash, products, % of sales, and/or promotions.
For Sponsored Post campaigns, bloggers set their compensation amounts. Brands will be able to make a decision, based on their statistics and compensation, whether or not to engage each Influencer. To note, Sverve does recommend a certain compensation amount to bloggers given their reach/influence, however, bloggers are always able to set their own amount.
For Affiliate and Other campaigns, brands set a certain compensation amount such as % of sales or specific $ amount per sale to bloggers. This can also include but is not limited to contest and product giveaways or a combination of the two.
Who is responsible to pay Influencers?Back To Top
Sverve will facilitate payments to bloggers on Sponsored Post campaigns. A service charge will be applied to each blogger engaged. Sverve does not at this time, however, handle payments for other campaigns including but not limited to Affiliate and Contests campaigns. Brands are liable to pay bloggers directly for these types of campaigns
Can I set a minimum score for the type of blogger I wish to work with?Back To Top
Yes, when creating a campaign you can set a minimum Sverve score for your blogger applicants. You can also edit your campaign after it is published to change the minimum score.
How do I engage a blogger on a campaign?Back To Top
After clicking into your Sponsored Post campaign, all bloggers who have applied will fall under your pending section. You can either select Yes, Maybe, or No for each applicant. Each selection will place the blogger in the respective tab. You can then Review and Engage all bloggers you would like to work with in the Yes tab by releasing payment to Escrow.
Payment functionality is currently not available for Affiliate and Other campaigns. The Selection and Approval process, however, is the same as above.
What does it mean to pay in Escrow when I engage a blogger for a Sponsored Post campaign?Back To Top
For Sponsored Post campaigns, Sverve holds compensation for engaged influencers and disburses it when you approve of their work on the campaign. In case some influencers don’t finish their work or you dis-engage them then you will get the remaining money back. Escrow ensures payment to influencers and saves your time handling them.
How do I know a blogger is working on my campaign?Back To Top
After you engage a blogger, she will be notified that you have selected to work with her on this campaign. Brands can always message engaged bloggers to clarify timing in terms of when a blogger will post and/or for any further information.
How do I officially release payments to bloggers who have completed their work?Back To Top
On Sponsored Post campaigns, Brand can review a bloggers work by clicking Pending Approvals. After review, a brand can decide to accept the work or reject it. Please note, should a Brand reject the work, a reason will be required. After the work has been accepted a Brand can release payment by clicking on Pending Invoices and pay accepted bloggers.
What if an Influencer becomes unresponsive?Back To Top
Should an Influencer become unresponsive on a campaign, Sverve asks that Brands send a follow-up message to confirm the Influencer is not working on the campaign. If a Brand does not hear back within 24-48 hours, please email [email protected] with details on the status change and we be will able to help disengage.
How specific should I be in my campaign details to Influencers?Back To Top
Be as specific as possible! For example, if you would like a product review and would like it to be promoted via social
media channels, be sure to include this in your Campaign Description (as well as any links, videos, Twitter Hashtags, etc
you would like the Influencer to use).
Can I search for influencers?Back To Top
Yes, you can browse influencer profiles on Sverve. You can do it in two ways. One easy way is to see Top Influencers
by clicking on “Top Influencers” menu option. It will show you influencers ranked by their Sverve score. It also shows
other information like their blog description, URL and stats along with their areas of influence. You can also filter
influencers by their areas of influence from the left box or simply typing it in the search box.
You can also search for an influencer by her first or last name from the search box on top left on the menu bar.
How do I know when a new influencer applies to my campaign?Back To Top
Sverve notifies you via email and on the service when new influencers apply for your campaign. We don’t inundate you
with emails but only send a summary email with all new applicants and new messages on your campaigns in a day.
What does it mean to engage or deny a influencer?Back To Top
After a influencer applies to your campaign, you can choose to Engage or Deny the applicant. Engaged applicants will
automatically receive notification that you would like to work with them on your campaign.
To note, Denied influencers will receive no messages.
How do I decide on which influencers to engage?Back To Top
Sverve provides comprehensive information about blogger’s readership statistics, followers on twitter/FB, Alexa rankings and endorsements on Sverve for informed decision making. You can quickly filter the list based on statistics and then check out their blogs to confirm a good fit. In addition, you can always ask bloggers for more information about their statistics by sending them messages on Sverve.
How can I change the status of a influencer once engaged?Back To Top
Please email [email protected] with details on the status change and we be will able to help update.
What if an there is an Influencer I would like to work with but she has not applied?Back To Top
Sverve is more than happy to help bridge the connection between you and an Influencer who may have not applied to
your campaign. Just let us know who you have in mind!
How can I communicate with influencers who applied for my campaign?Back To Top
Sverve notifies you of new messages from influencers on a campaign via email and by notifications on the service.
You can see all new messages and reply to them via the Campaign Response screen.