Shopper Marketing And Influencer Marketing Article Round Up

It is a beautiful day in the shopper marketing and influencer marketing spaces!

Here are the most intriguing articles we have found about social marketing trends this week!

Its about engagement! Selling advertisers on reader attention, not clicks

From Adweek: Snapchat Promises ‘Gorgeous Advertising’ With Its New Discover Channels for Media Companies 

From WSJ: For Millennials, Study Finds That Use of Technology Just as Important as Brand Name, Study Finds

Snapchat is showing itself useful to marketers: AT&T To Debut ‘Snapperhero’ Series On Snapchat

Facebook’s New Sales Model Offers Conversion Lift